You can remove me, but not the problem

Mais uma vez, a prova de que uma boa campanha pode vir de ideias simples. A agÊncia responsável foi a Leo Burnett de Kiev, Ucrânia. Têm mais informações em seguida, dos desafios e resultados da campanha.

Street Children from klubnikin on Vimeo.

Challenge
The problem of street children in Ukraine is reaching a catastrophic dimension. Due to non-official data there are about 200 000 homeless children in the country. They are under the poverty line: ill and poor. For pity, people try to escape from them. According to the Unicef report, police even gathers street children together and removes them outside the city. Today our country authorities and nongovernmental Found for the Street Children Help needs the involvement of the society to support homeless children with attention and donations. Here we will make people act.

Solution
Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations.

Results
Simple but intriguing street acts attract huge attention to the needs of homeless children. It also significantly raises the charity found awareness.

Informação do site